Driving the design vision and execution at SRMG Labs with a focus on aesthetics, leadership, and innovation, aligning strategies with business goals and brand identity. Responsibilities include mentoring and inspiring the design team, collaborating with marketing and product teams for cohesive integration, ensuring high-quality and consistent visual outputs, and staying informed on design trends to deliver innovative and relevant solutions.

Leading the design and delivery process in cooperation with copywriters and project managers on multiple projects.

Worked closely with the creative directors, copywriters, and project managers to generate clear ideas and concepts across multiple accounts, including:

• First Abu Dhabi Bank

• Magnati

• Payit

• Global Village

• Mall of Emirates

• Roxy Cinema

• Generating clear ideas and concepts in cooperation with the copywriter, Creative Directors, and Project Managers.

• Producing sketches, storyboards, and art layouts based on creative visions and ideas.

• Understanding marketing initiatives, strategic positioning, and target audience.

• Take work from concept to final execution within deadlines.

• Manage and delegate responsibilities to other designers and provide directions.

• Work closely with Marketing, product, and business managers to translate business goals into the perfect user experiences in innovative ways.

• Improving the design vision across the entire STCTV, JawwyTV, and Dawry Plus products lifecycle with data-driven and user-centric experiences.

• Building design systems that help and facilitate creating a shared process strengthens a design team and improves collaboration between the design and development teams.

• Enhancing the design thinking process and Improving the design culture between the design, product, and technology teams to prioritize user needs.

• Leading the creative process of building and developing the new identity for TRT Arabi TV station logos, and themes.

• Leading the process to develop a custom typeface for the Station across all the platforms, including offline and digital use.

• Building storyboards and Art directing for the branding animations.

• Develop with the Creative team the Art Directions and look & feel for the Aljazeera Arabic channel.

• Develop the broadcasting graphic design system, promos, and animation art direction.

• Design new Identities for the brand-new programs and develop the current shows to match the new design system.

• Design and develop the brands of Juniverse, an interactive digital theme park named Virtuosity, a snow park, and a water park.

• Design and develop the brand of Cando (an interactive kids’ gaming park).

• Design and develop Only Roses Brand, a global flower brand located in London and Gulf.

• Design the user experience and the visual assets for a versatile health mobile app for Vodafone and Weill Cornell Medical College.

• Design the user experience and the visual assets for Egypt Air Mobile App across IOS, Android, Windows Phone, Nokia, and Blackberry.

• Design the user experience and the visual assets for the Department of Economic Development - Abu Dhabi (DED) Mobile App across IOS and Android.

• BMW

• Mini

• Kia

• Renault

• Hyundai

• Mitsubishi

• Arabic African Bank

• Okaz investment